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NOA
Brand identity design
Developing a brand identity system for a new kidswear brand that is rooted in sustainability with minimal, thoughtful design. Bringing a subtle European aesthetic to the Indian kidswear market.
logo& concept note
the imaginative world of children at play, combined with a symbol of their play: the bubble machine. These were combined into the bubble graphic, with a hidden smile in the reflection of the bubble element.
bespoke illustration
Extending the bubble concept as a child's play and imagination, I developed a hand-painted watercolour illustration, which is an ode to the three muses of the brand name, Nea, Ollie (the dog) and Anouk. The illustration doubles as a brand icon for special applications.
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