make it well , show it better.
I'm Moutushi — creative director, apparel designer, and brand strategist for fashion, craft, and intentional lifestyle brands.
I work at the intersection of how things are made and how they're understood. Two decades of designing garments, building collections with artisans, directing campaigns, and shaping brand identities have produced one conviction: that the most compelling brands don't separate their making from their meaning.I help founders and leadership teams bring those two things into alignment.
Apparel design + sourcing
Collection design from concept through production — including sourcing, artisan collaboration, textile development, and technical specification. Two decades of making garments means the creative brief is always grounded in what's actually possible and what's worth producing.
Artisan connect & design development
Connecting and consulting with grassroots artisans across rural India. I have worked with NGO's and impact organisations as well as directly with artisan entrepreneurs in the field of handloom, textile craft and handicrafts.
Brand identity & packaging design
Visual identity systems, packaging design, and brand language for fashion, beauty, lifestyle, and craft-led brands. Not just how a brand looks, but what it communicates at every surface — from logo to label to the moment something arrives in the post.
Creative direction for campaigns
Campaign concepting, shoot direction, and visual storytelling — for product launches, editorial projects, and brand campaigns. The work of making a brand's point of view visible in a single image, a sequence of images, or a moving one.
illustrations
Custom illustrations — hand-drawn, Procreate, or Illustrator — as standalone work or integrated into brand design, packaging, and campaign visuals.
A practice that runs alongside the commercial work and feeds directly into it.