As a senior Design Strategist and Creative Director, I am driven by the purpose of building brands through ideas that resonate with the people of today and tomorrow, aiming for design solutions that are slightly offbeat and ahead of the curve. For over two decades, I have evolved my skills across different facets of the creative industry, from founding a artisan-made fashion label back when ‘sustainable’ wasn’t cool yet, to exploring visual language outside of fashion with branding & product design for home, beauty, nutrition & wellness, as well as directing campaigns for upcoming brands. My specialization is translating a brand's core personality into a tangible, impactful reality across all touchpoints—unifying product, marketing, and visual storytelling to drive authentic engagement and sustainable growth.