Neeman's refresh

Campaign ideation, direction and production for a set of stills and videos showcasing their entire footwear range, styled along with their new organic tees collection. We conceptualised a new minimalist brand aesthetic that focused on the key highlights of Movement, Comfort, Community & Sustainable Materials through the usage of raw materials, but supersized, ie, organic merino wool, recycled plastic bottles, discarded tyre rubber and organic cotton as props, while lending a fun mood and body language to the overall shoot.